Why Serial

Although it is better to talk about accomplishments, instead of blowing our trumpet; we would like to tell you the unique propositions that make us who we are. Keeping that in mind we have put together a list of few qualities which we think separate us from the crowd.


We are young, and in Dubai for a relatively short period – 8 years in Dubai have gone by in a blink of an eye. However, the multitude of projects that we have executed in the time frame just provide us with the credibility that we need. With experienced staff, who collectively have over 40 years experience between them, in manufacturing, servicing and installing light control for windows, we are able to satisfy our customers with the most demanding of schedules and the most challenging of installations.

Universal Sourcing

We believe that products from various parts of the world provide customers with the required choice and flexibility to match their requirements. From the United States to Germany to korea & Taiwan, our suppliers have been hand picked to be able to provide you, our customers, with the maximum choice in blinds and solutions that match your needs, budget and expectations. Although Global sourcing means that products have to travel to reach the customers, our extensive warehousing system and supplier management systems ensure that we have enough to cater to you.

Extensive Network

In our time, in Dubai, we have been able to provide our customers with the best service possible through our channel partners. Our channel partners with their existing experience add to our strength. We provide them with a level playing field between them, through universal pricing and access to our excellent technical support, such that the customer can receive maximum benefits in term of pricing, technical knowledge and a competitive market to choose from.

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